Inspiring Women to Share Their Stories and Embrace Their Identities
A change agent in editorial transformation, Beena Yusuf is always striving to give the voice back to all women in society. As the leader of SHE Magazine USA, she weaves the quintessence of stories that touch and empower the nation as a whole. This is a story that reveals her growth in self, at least as much as it does on the media landscape.
Grown up in the household celebrating both American and South Asian traditions, Beena was inspired by the energetic and vibrant sense of storytelling surrounding her throughout her childhood. She did not have it easy and was filled with mixed experiences as she navigated various possible moments that challenged and helped her bring out the multifaceted nature of modern womanhood into her editorial vision for SHE Magazine USA. Listening well and working with diverse backgrounds call upon an understanding of the richly complex narratives of women and Beena ensures the attention these stories deserve.
Inclusivity is more than just a guiding principle for SHE Magazine USA; it defines content and the environment of the magazine. From fashion and beauty to health and wellness, Beena has made a difference with the magazine in a way that issues explored relate to women from different backgrounds from different ethnic and socio-economic backgrounds. The women featured in the magazine are usually trailblazers with each one making waves in their communities. The stories that Beena writes give an account of how she wants to empower her readers by celebrating their uniqueness and unity through common experiences.
She envisioned more than what was on the pages of a magazine. She realized that digital media was far stronger than many people thought, and from there, she carried forward this endeavor that successfully expanded SHE Magazine USA online, which allowed the magazine to reach a whole other audience in a far more dynamic way, accessing the audience through social and digital content. The magazine became a very lively community where women could come together, share their experiences, and support one another. By providing webinars, online discussions, and interactive campaigns on social media, Beena created an atmosphere of conversation, empowerment, and personal growth.
As a collaborative leader, Beena does fit in as the ideal mentor. She passionately works with the developing media talent, especially women of color. Coaching young journalists and creators by teaching her crafts, Beena not only builds the future media professional but also opens pathways to generations through storytelling. She extends her networks beyond her immediate team, working with organizations dedicated to training women in media and journalism.
She aspires to see the media become more reflective of the truth and richness of society. As far as progress is concerned, SHE Magazine USA is at the forefront of this revolution through innovative content experiments that recognize and empower women. Under her leadership, the magazine went beyond being an editorial platform-it's a movement, setting in motion precedent for inclusiveness and authenticity in the media.
Tracing Beena's journey reveals the heart of her leadership-one that has transformed SHE Magazine USA into the power voice for many, shaping a narrative for women around the world, and encouraging future generations to embrace their identity and share their story. And at the helm of it all is Beena Yusuf, building a brighter, fairer, and more diverse future for storytelling - one that amplifies the voices of women.
